The theme song segment on Daybreak South (my current favourite CBC radio program) is CanCon for this week. I had to remind myself via google when CanCon became a "thing" on the radio and I do remember it. I was a bit disgusted because at the time I was living in Nova Scotia and listening to a lot of American radio that played all the rock and roll hits. It was 1971 when CBC was "ordered" to include 35% CanCon. 1971 was also the year that I rediscovered CBC radio. I had been raised in a "CBC family" and as a teen I was genuinely annoyed that it didn't play any Beatles music, etc. As a university student in 1971, I became aware of This Country in the Morning, and in the evening, As It Happens. I felt that I had discovered the world. I remember arguing with one of my profs (later President of Acadia University) that I was learning more by listening to the CBC than I was attending classes. He was taken aback!
I think that CanCon was an excellent decision in Canada. Listeners were "forced" to listen to Canadian composers and singers and the system worked. The content had to be 35% Canadian of all content played. That rule remains in place, according to google (if we can believe any of what it tells us!). We discovered the talent that we had (have) in Canada. It's never looked back. Thank you, CBC.
I'm still an avid CBC listener (won't listen to anything else, really) and have been throughout my adult life. One thing that I like about listening in the Kootenays is that there isn't a lot of radio competition so almost everyone in my age group is listening to CBC. It provides plenty of discussion points. Thank you, CBC. I'm glad that my daughter listens to CBC but she is the only one of my parents' grandchildren who is a listener. I do hope that the CBC can survive the next election because I'd like to remain a listener until the end of my time!